"We don't know how big the North-East could be, but we do know that it has the potential," Vikas Bhola, head of India operations, Booking.Com, told reporters here.
"There is no other online travel agent that has really worked in the North-East. Our intention is that for the first year or two years maybe, (we will) develop the market, (maybe) not bringing in business, but training property owners on how Internet works," he added.
"It's not a very comfortable thing for the traveller or even for the tourism industry. Those are decisions which the government has taken and are very relevant decisions, but I think it definitely disturbs tourism (industry)," Bhola said.
He said that wherever possible, the website, which aggregates stay options for travellers, discloses culinary aspects in its content, but was quick to add that exclusively vegetarian properties do not have a good traction.
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Its global chief executive Gillian Tans lists India as a "very important and fast-growing market" for the company, where the "domestic business" (of Indians using the site for bookings within their country) ranks the highest.
"We see in India, a lot has happened in the past few years and and also in our business. We are growing fast in India. We also see that the domestic market is growing faster than before," she noted.
The company is in talks with state tourism development corporations of Rajasthan and Maharashtra, apart from the ITDC, to get one of the premium trains -- like the Deccan Odyssey or others like the Palace on Wheels -- on board as a listing that can be booked online.
"It will majorly accommodate international demand and also affluent Indian travellers," he pointed out, adding that the price point is over USD 1,000 per trip.
The aggregator has had to localise to suit conditions like non-availability of point of sale machine infrastructure, he said, adding that a majority of its 28,000 properties in India do not insist on credit cards.
He conceded that the note ban move impacted the travel business in the country, but it is recovering now.