Emraan has featured in several blockbuster films like "Murder", "Gangster" and "Once Upon a Time in Mumbaai", apart from starring in relatively smaller movies like "Shanghai" and "Ek Thi Daayan".
"Obsession with numbers gets the thrill out of working in films. Everything can't be equated only with numbers. Sometimes, it is a small film and you crush the spirit of the film because it may not do the kind of numbers," Emraan told PTI in an interview.
The 37-year-old actor has tried to strike a balance between commercial and off-beat movies with films like "The Dirty Picture" and dark-comedy "Ghanchakkar".
His recent films, however, did not perform well at the box office, including "Hamari Adhuri Kahani", "Mr X" and "Raja Natwarlal".
Also Read
When asked if the box office pressure dictates an actor's choice of films, Emraan said, "In some films it does, in some films you like to take a risk. But I think the more you have news articles coming out, the media talking about these terms, then it also gets the actors jittery. They are afraid of trying something new."
The actor, whose latest "Azhar" released on Friday,
swears he never gets "swayed" by the numbers and feels the talk about film business is annoying.
"I have never been swayed by the numbers. It is a bit annoying because everyone has become a trade pundit. You go to the street and your watchman is telling you how much your film has collected, it has come down to that," Emraan said.
Emraan also has an issue with audience judging a film just by the 'star ratings'.
For the "Awarapan" actor, constructive criticism is fine, but not the kind of reviews, which he thinks, try to pull a film down unnecessarily.
"Star ratings are another thing. Some will say 'this film is not good as it got only two stars' and then that becomes a benchmark... I am comfortable with constructive criticism.