"We are looking at strong growth going forward and our target is to get to USD 50 billion in terms of revenue by 2020," NASSCOM BPM Council Chairman Keshav Murugesh told reporters here.
Speaking on the sidelines of NASSCOM BPM Summit 2016 here, he said "What will drive growth and what is the kind of impact we are seeing- is strong focus on automation, digitisation and new model to help service clients, moving away from traditional models to much more outcome and output based models."
According to industry officials with 2,500 plus firms, BPM industry's revenue in India in FY2016 was at USD 28 billion and the country's share in global sourcing is about 38 per cent.
Of the USD 28 billion revenue, USD 3.6 billion is domestic BPM revenue.
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NASSCOM President R Chandrashekhar said that automation, digitalised processes and new business models are enabling the BPM sector to take a step forward in adopting a more strategic role as compared to being just another outsourcing platform.
He said the next wave of growth for the industry would come from increasing demand of technologies like advanced analytics, social media, mobility and other new technologies, driving demand for specialised services.
"The BPM sector has always been a major contributor towards the growth and the industry today has a more strategic and intellectual role to play, gravitating towards global competitiveness," he added.
The recommendations identify intervention points to address cases of tech fraud and enhance consumer interest protection like- prevention via development of a common code of practice featuring standards security, privacy and ethical practices; detection and reporting by setting up an accessible whistle blowing mechanism to register complaints.
The last is investigation through an independent government investigation agency with the jurisdiction and power to co-ordinate between governmental agencies and departments, NASSCOM said.