Instead, they are capitalising on the Confederations Cup to demonstrate en masse and voice their indignation as representatives of a dissatisfied middle class that has swelled over the last decade.
With 250,000 people on the streets, Monday's protests were the biggest in 20 years and came as a surprise in a country rarely inclined to protest, particularly after a decade of social progress in terms of income and employment.
"Some people thought that Brazil would hold everything for the football, that we only lived for that."
The demonstrations started in Sao Paulo, in protest at an increase in public transport prices.
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With the aid of social networking websites, the marches spread to other cities and took on other slogans.
Chief among those was the denunciation of the colossal public costs of staging the Confederations Cup and next year's World Cup, estimated at over USD 15 billion (11 billion euros), which the protesters said should have gone towards health and education.
The Brazilian movement has parallels with the protests that have erupted in Turkey and Egypt.
"There's a profound social change in the background, marked by the rise of a new social class," says economist Andre Perfeito, from the consultancy firm Gradual Investimentos.
In the last 10 years, he points out, Brazil has seen some 40 million people enter the middle class, which now represents over half the population.
But since President Dilma Rousseff came to power two years ago, economic growth has fallen sharply (from 2.7 per cent in 2011 to 0.9 per cent in 2012), and prices are rising (up 6.5 per cent in May on the last 12 months). All of which has a direct impact on people's wallets.