The All India Bread Manufacturers Association, which represents over 90 organised bread manufacturers such as Harvest Gold and Britannia, has, however, asked food safety regulator (FSSAI) to verify the findings of the CSE report that claimed most of the breads sold in the National Capital contained cancer-causing chemicals.
"FSSAI has already said that use of potassium bromate as an additive will be stopped and a notification will be issued within 6-7 days. Hence, we have decided to stop using potassium bromate and potassium iodate voluntarily," All India Bread Manufacturers Association President Ramesh Mago told reporters here.
"We would go to FSSAI and ask them to verify the claims by CSE," Mago said.
When asked as how much time the industry would take to implement it, he said: "It would come in effect immediately. It would not be used in the fresh production from tonight."
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Harvest Gold MD Adil Hussain and member executive council AIBMA said: "It's a matter of respecting public opinion. We would use other alternatives such as enzymes and emulsifiers depending on what product we are making."
He, however, said the said chemical was in the book, which FSSAI publishes in which 11,000 ingredients are allowed to be used for food products.
Mago said that after CSE study claiming that bread contains cancer-causing chemicals, sales have been affected.
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The association represents over 90 branded players of the bread making industry in the country. The estimated size of the Indian bread industry is around Rs 7,000 crore in which 45 per cent is with the organised sector and rest is with small scale players.
Nearly 84 per cent of 38 commonly available brands of pre- packaged breads including pav and buns, tested positive for potassium bromate and potassium iodate, banned in many countries as they are listed as "hazardous" for public health, the study claimed.
The bread samples which were tested included brands such as Britannia, Harvest Gold and the fast food chains -KFC, Pizza Hut, Domino's, Subway, McDonald's and Slice of Italy.