'Embrace the Pink Power' was organised to commemorate Breast Cancer Awareness month and show solidarity with cancer survivors.
The show, held at the Imperial hotel in collaboration with Roko Cancer Charitable Trust last evening, had cancer survivors draped in couture "Gulabi" by designer Anupama Dayal.
"Breast cancer is the biggest enemy of women. If someone has cancer, the whole family and everyone else looking after them suffer too. Ignorance kills but awareness is empowering and early detection leads to cure," APS Chawla, Chairman Roko Cancer said.
"These women have stood firm in the face of their worst nightmares. It has been inspiring to listen to their stories of hope and courage," Dayal says.
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Joita Soni, who has been diagnosed with the cancer thrice, says those facing the disease must treasure themselves.
The stars of the fashion show were 15 women including Soni who walked the ramp to showcase their never-say-die spirit.
"Cancer no doubt is a tough disease to fight. I always believe health is not simply absence of illness. It also means constant challenge and creativity," Soni said.
"Going through chemotherapy is no doubt tough but once diagnosed one should just go ahead and get the treatment done.
"In Indian society women underestimate themselves and forget to prioritise their health. We need to wake up and look at ourselves first," says Sodi.
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