/ -- Achieves 4x higher CTRs compared to average industry benchmarks for display ads in less than a week
"Zapr played a pivotal role for our campaign by creating real-time engagement with the audience. With the help of Zapr, we were able to target specifically viewers who were watching the live telecast of the Asia Cup 2018." - Ali Harris Shere, VP - Marketing, Britannia Industries Limited
How brand association was built through the real-time sync of TV and mobile
"Due to Zapr's unique core technology which brings the offline and online world closer, we were able to deliver more than 10 million impressions over a campaign period that was less than a week. The campaign with Britannia engaged more than 2 million unique audience and the banner ads received an average click-through rate of 1.31%, which is nearly four times higher than the industry standards." - Deepak Baid, COO, Zapr Media Labs
About Britannia: