The lanky pace bowler was labelled "public enemy" over his contentious decision not to walk in the first Test of the recent Ashes series, which England won 3-0.
Broad can expect a raucous reception, especially after Australia coach Darren Lehmann called him a cheat and urged fans to send him home crying -- comments that drew a fine.
But he's not alone in a team that drew strong criticism for oafishly urinating on the Oval pitch during beer-soaked celebrations for this year's Ashes win.
Outspoken batsman Kevin Pietersen -- one of the alleged Oval urinators -- is another who often finds himself in the sights of Australian fans.
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But far from playing down the walking controversy, the spiky Broad has fanned the flames by saying he would "look forward to" exchanges during the upcoming series.
"The head coach of Australia has called for a barrage, but I am one of these characters who thrives off a bit of niggle," Broad said.
"So it's something I look forward to. It will be interesting out there. I don't quite know what to expect from the crowds in Australia, but I'm certainly not expecting cheers."
Broad refused to give himself out in the first Test in July when umpire Aleem Dar missed an edged catch to slip, which Australia were unable to challenge because they had used up their two available reviews.