Under the partnership, BSNL will bundle free data usage of up to 2GB per quarter for 12 months on smartphones, free voice calls (on net) on feature phones and other freebies on purchase of Micromax tablet and data cards.
The offer will be available on six Micromax devices -- X070, X088 (feature phones), P410i (tablet), MMX377G (datacard), A37 and A37B (smartphones).
"We are delighted to partner with BSNL, as this collaboration will be an excellent unification of BSNL's offerings and Micromax's design capability thus enabling millions of Indian consumers to enjoy seamless connectivity through data usage, affordable call rates and other VAS services," Micromax CEO Vineet Taneja said.
"The association will create immense opportunities for customers by offering them high speed 3G data. BSNL has already provided 3G coverage in more than 2,300 cities and towns of India and is committed to provide 3G coverage to additional towns," BSNL CMD A N Rai said.