Jewellers today called on Finance Minister Arun Jaitley, who has promised to look into the matter.
"We have met the Finance Minister in New Delhi and gave him our representation... He gave us a patient hearing and has assured us to look into the matter," All India Gems and Jewellery Trade Federation (GJF) Chairman Sreedhar G V told PTI.
Meanwhile, the finance ministry has clarified that only jewellers with turnover of more than Rs 12 crore will be liable to pay 1 per cent excise duty on non-silver jewellery items.
Traders in several parts of the country, including the metros, kept their shops closed for the third day, All-India Sarafa Association Vice-President Surinder Kumar Jain said.
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Jain said the association today wrote a letter to the Prime Minister Narendra Modi and Finance Minister Arun Jaitley demanding withdrawal of the proposal.
"Already, Rs 2,000 crore worth of business have been affected. We expect it (business loss) could be more in coming days," Madras Jewellers and Diamond Merchants' Association, President Jayanthilal Challani told reporters in Chennai.
Tamil Nadu and Puducherry as a region racks up a business of about 800-1000 kg of jewellery on a day.
"The excise guidelines which have been drafted for gems and jewellery are not practically implementable and will be detrimental to the survival of the industry. We are expecting positive results from the government, but our agitation and protest continue," All India Gems and Jewellery Trade Federation (GJF) Chairman G V Sreedhar said.