'Burkini' bans good for sales: Australian designer

Bs_logoImage
AFP Sydney
Last Updated : Aug 23 2016 | 12:32 PM IST
Burkini bans in France have boosted sales and interest in the full-bodied Islamic swimsuit, particularly from non-Muslim women, the Australian credited with creating the design said today.
The burkini has sparked huge controversy in France, with bans in 15 towns in the country's southeast amid high tensions following a string of deadly jihadist attacks.
But Australian-Lebanese Aheda Zanetti, who claims the trademark on the name burkini and burqini and created her first swimwear for Muslim women more than a decade ago, said the furore in France has attracted more publicity for her products.
"It's just been so hectic," she told AFP.
"I can tell you that online on Sunday, we received 60 orders -- all of them non-Muslim," the 48-year-old Sydneysider said, adding that she usually received 10 to 12 orders on Sundays.
Zanetti did not have sales figures for the rest of the past week but said she had also received numerous messages of support -- and only one disparaging email -- since the French bans.
They include messages from cancer survivors and other swimmers who use her light-weight, quick-drying two-piece garments as protection from the sun.
There are other Islamic swimsuits but Zanetti has said her designs are the first to be streamlined into two-piece swimwear with a head covering.
"A lot of the correspondence... Was that they are survivors of skin cancer and they've always been looking for something like this, saying, 'Thank god we've found someone like this producing such a swimsuit'," she said.
"The support I'm getting is somehow about empowering women... I feel like I've been a counsellor. It's a cry of need that they want to have this enjoyment.
"Women are standing together on this. It doesn't matter what race or religion."
She said the one critical email questioned why Zanetti wanted to cover up women in France, noting "we prefer our women to be naked".
Australia is grappling with a rise in anti-Muslim sentiment after a series of attacks by radicalised youth but the burkini has not attracted strong criticism in a country where people regularly cover up at beaches to protect their skin under the harsh sun.
While there are divisions over the burkini in France, Canada's Prime Minister Justin Trudeau on Monday dismissed the idea of a ban in his country, saying Canadians should rise above the controversy as he called for the respect of individual rights and choices.

Disclaimer: No Business Standard Journalist was involved in creation of this content

You’ve hit your limit of 5 free articles this month.
Subscribe now for unlimited access.

Already subscribed? Log in

Subscribe to read the full story →
Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 23 2016 | 12:32 PM IST