FMCG major ITC Tuesday said it has inked a pact with Bamboo Research and Training Centre (BRTC) for supply of incense sticks, which would be marketed under its Mangaldeep brand.
The Maharashtra-based BRTC will exclusively manufacture and package incense sticks as per the ITC's specifications, it said.
"This agreement with BRTC is yet another meaningful step in that direction and aims to enhance the competitiveness of the small-scale and cottage units through our complementary R&D-based product development and strengths in trade marketing and distribution," Ravi Rayavaram, ITC chief executive-Agarbatti and Matches Business, said.
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* Droom clocks annual revenue run rate of $1 bn