Business in markets across Delhi, especially the famed ones of the walled city, have taken a hit as 'patriotic' buyers are refusing to purchase firecrackers which they think are of Chinese origin, while sellers argue that they are not.
"Why would I sell Chinese crackers? I am a patriotic person. Not a single cracker in my shop is from China. But how can I make the customers believe that?
He says that contrary to profits that would shoot over a lakh in previous years, this year he has barely managed to make a few thousands.
Pop-pops or bang snaps, that have always been a favourite as trick noise makers among children, seem to be at the receiving end of a mass boycott this year, owing to their Chinese origin.
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He says he would rather not buy crackers at all, than "buying one made by the Chinese."
Most shopkeepers in the area claim that their stock has not been sourced from across the border but from Sivakasi, the 'fireworks hub' of the country.
"What we are selling is an Indian brand. See for yourself, I have in my shop: Coronation, Scorpio, Jumbo. But, what can we do when the customer says it's Chinese," says Sanjay, who runs Vasu Fireworks in the area.
"I never noticed it. But then the customers are. People are refusing to buy boxes with pictures of 'Chinese' girls.
"But, the product is from an Indian company. I have always bought my crackers from there. I was compelled to return the whole lot and ask the company for a new one," says another seller Umesh.
However, according to some sellers, there continue to be a demand for Chinese crackers because they are "cheaper" and "attractive".
"Chinese crackers are more fancy and attractive and are about 30 per cent cheaper than their Indian counterparts," says Akash Jain, owner of Ramesh Fireworks.