The proposed new law assumes importance as there is growing concern over safety of consumer products and services especially after the Maggi controversy.
The new bill, approved by the Cabinet today and likely to be introduced in the ongoing session of Parliament, provides for a comprehensive framework for protection of consumer interest and will replace the Consumer Protection Act, 1986, sources said.
The key features of the new bill include establishment of an executive agency 'Central Consumer Protection Authority' (CCPA) which will protect and enforce the rights of consumers.
"The authority will intervene when necessary to prevent consumer detriment arising from unfair trade practices and to initiate class action including enforcing recall, refund and return of products," sources added.
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Explaining the rational behind bring a new bill, sources said that misleading advertisements, tele-marketing, multi-level marketing, direct selling and e-tailing pose new challenges to consumer protection. Hence, there was a need to modernise the act to address the situation effectively.
The Bill also provides for stringent penalty, including life imprisonment in certain cases, sources added. The Consumer Protection Act 1986 was amended thrice earlier in 1991, 1993 and 2002.