A KFC will be opened by a franchisee in the regional capital of Lhasa "to serve local consumers and tourists alike," a representative for parent company Yum! Brand told AFP today.
"The restaurant will incorporate local design elements, provide employment opportunities, and support the development of the regional supply chain," Yum! added.
But the London-based group Free Tibet entreated Yum! to think beyond cosmetic issues of design.
KFC should ensure that Tibetans will be hired, trained and promoted fairly, and that the Tibetan language will be used in its store, he added, saying:
More From This Section
"The onus is on Yum! to show that its commitment to the community is not tokenistic and superficial. They haven't done that yet."
The new two-storey, 540-square-metre restaurant is scheduled to open as soon as January in a downtown Lhasa shopping mall, according to the state-run Xinhua news agency.
China, which has ruled Tibet since the 1950s, has been accused of trying to eradicate its Buddhist-based culture through political and religious repression and large-scale immigration by Han Chinese.
But Beijing insists that Tibetans enjoy extensive freedoms and that it has brought economic growth to the region.
Foreign companies increasingly seek to tap into Tibet's economic growth, with some such as the Intercontinental Hotel Group also stirring up controversy with their entry into Lhasa.
Last year, the company opened its luxury "Lhasa Paradise" resort to the public despite the concerns of advocacy groups over human rights violations and religious repression in the region.