It asked the media, both electronic and print, to "refrain" from airing and publishing such programmes in future elections during the prohibited period to ensure free, fair and transparent elections.
In an advisory sent to the media organisation, the poll watchdog pointed to Section 126 A of the Representation of the People Act which states that "no person shall conduct any exit poll and publish or publicise by means of the print and electronic media or disseminate in any other manner, whatsoever, the result of any exit poll during such period as may be notified by the Election Commission..."
"...It has been observed that some of the TV channels telecast certain programmes projecting the number of seats likely to be won by political parties. This was done during the period exit polls were prohibited...," the advisory said.
It pointed out that in one of the channels, the panelists on the show, who were persons from different fields, had put forward the projected number of seats likely to be won by different parties in Uttar Pradesh.
The strongly-worded advisory, also sent to the Press Council of India and News Broadcasters Association, said "such attempts merely to score brownie points against the competitors for merely commercial reasons do not behove well.