France's former First Lady, who famously romanced Eric Clapton and Mick Jagger, has teamed up with bosses at US carmaker Ford to star in the new brand-promoting video, reported New York Times.
It is all part of a conceptually abstract ad campaign by Ford Motor, which hopes 47-year-old Bruni's aura can create an allure for its brand in France that its cars have been unable to do on their own.