A number of well-known figures, among them hip-hop mogul Russell Simmons, have signed onto the action, under the Twitter hashtags #NotOneDime and #BlackoutBlackFriday.
"We have the power to change our nation. Stand up with @UnitedBlackout on #BlackoutBlackFriday," tweeted one of the supporters, actress Kat Graham, who stars in TV series "The Vampire Diaries."
Also backing the campaign were TV star Jesse Williams and celebrated journalist Soledad O'Brien, among others.
Black Friday is a day of deep commercial discounts and frenzied shopping which takes place each year after the Thursday Thanksgiving holiday in the United States.
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The planned campaign calls for a one-day moratorium on spending to protest what it calls "staggering" human rights violations in the United States, including police brutality.
The boycott was prompted by widespread outrage after a grand jury on Monday failed to indict a white police officer in Ferguson, Missouri who shot and killed black 18-year-old Michael Brown in August.
America's 43 million black citizens will hold about USD 1.1 trillion in purchasing power by 2015, a Nielsen study said.