Mourning the death of designer Kate Spade, celebrities such as Reese Witherspoon, Josh Groban, Mindy Kaling and Lena Dunham remembered her as a "visionary", who made women feel beautiful with her "colourful, quirky" designs.
One of the biggest names in American fashion, the designer was found dead in New York from an apparent suicide, the police said.
According to reports, her 24-year-old marriage with Andy Spade was on the rocks.
Spade, aged 55, hanged herself in her Park Avenue apartment.
The death of the designer - known for her sleek and colourful handbags - was confirmed by her label on Twitter.
"Kate Spade, the visionary founder of our brand, has passed. Our thoughts are with her family at this incredibly heartbreaking time. We honor all the beauty she brought into this world (sic)," KSNY said in a statement.
Witherspoon also took to the microblogging site to pay homage to the designer.
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"My heart and prayers go out to Kate Spade and her family. What a wonderful, talented woman who will be dearly missed," she said.
Her "The Wrinkle In Time" co-star Mindy Kaling said she is "heartbroken" to know about Spade's demise.
"I have worn her clothes many, many times. They were colorful, bold, cheerful, and encouraged women to find the twinkly person inside them. You couldn't walk into her boutiques and not smile. Rest In Peace, Kate (sic)" Kaling tweeted.
Josh Groban tweeted, "Depression does not discriminate and comes without warning. RIP Kate Spade. Love to her family," while sharing the contact of National Suicide Prevention Lifeline.
Actor David Spade, who is the late designer's brother-in-law, took to Instagram to share a photograph with her. The "Rules of Engagement" actor said he was in shock.
"Fuzzy picture but I love it. Kate and I during Christmas family photos. We had so much fun that day. She was so sharp and quick on her feet. She could make me laugh so hard. I still can't believe it. It's a rough world out there people, try to hang on," he wrote alongside the photograph.
Viola Davis praised Spade for her "practical, classy, and elegant" style of bags and wished well for her family.
"Pretty Little Liars" star Lucy Hale wrote, "Very saddened to hear about the passing of Kate Spade. Mental illness does not discriminate and can happen to anyone with any circumstances. I hope she has found peace."
Singer-actor Janelle Monae tweeted, "Kate Spade forever."