The company also stated it is planning to come out with over half a dozen products in the 'Millennium' smartphone series in the next fortnight.
Tennis star Sania Mirza launched the 'Millennium Vogue Q455' model.
"We aim to sell 1 lakh handsets of this model in one month. Already, we have got 20,000 pre-bookings," said Celkon Chairman and Managing Director Y Guru at the launch event.
"We are coming up with more products in the Millennium series and plan to launch at least 7 more phones in the next 15 days in the range of Rs 4,500 to Rs 12,000," he said.