As opposed to previous 'misleading' studies claiming that electromagnetic emissions produced by cell phones and telecom towers are carcinogenic, the campaign titled 'Mobile Network and Public Health' says no such correlation has been established yet.
"We have been using X-ray radiations for over 115 years, and we still haven't established the relationship between cancer and radiation to any great extent.
"We believe that mobile tower radiation does not produce any significant harm to humans," it says, quoting, Indian Radiology and Imaging Association president Bhavin Jankharia.
"Cell phones emit radio frequency waves, which occupy the lowest end of the electromagnetic spectrum, and thus cannot cause any sort of mutation in the DNA," said convener of the Neuro Oncology Group at the Tata Medical Centre Rakesh Jalali, in the video screened as a part of the campaign.
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It can be noted that following public oppositions to setting up of telecom masts in cities, the government has set strict radiation limits, capping the EMF emission to a 1/10th of the value recommended by the WHO (World Health Organisation), the campaign showed.
As opposed to popular belief that usage of handsets could contribute to brain-related diseases, the WHO Fact-Sheet 193, released in June 2011, says that there is no higher risk of brain tumours or acoustic neuroma with mobile phones use of more than 10 years.
"If there is a link between EMFs and cancer, it must be occurring through a mechanism that lies outside the standard mechanisms of carcinogenesis," the campaign quotes Siddhartha Mukherjee, the author of Pulitzer Prize-winning book 'The Emperor of All Maladies: A Biography of Cancer'.