"We now factor a 15-20 per cent demand drop in the near term until December 2016 and then subdued 3 per cent growth in 4QFY17. Investors believe that the drop in near-term demand is likely to be severe.
"The demand may see subdued 3 per cent growth in Q4FY17 and upturn is expected only in FY20 as compared to FY19 earlier," Deutsche Bank Markets Research said in its report here.
"Looking at the demand-supply model, we expect the regional balance to first shift in favour in Northern and Central India. Eastern India is likely to see the largest reduction in utilisation over the next 12-18 months," Narayanan said.
The cement sector is hopeful that infrastructure projects to offset weakness in realty sector.
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With the government's balance sheet likely to be in a much better fiscal position, the industry expect a sharp pick-up in infra demand - in line with the government's vision to push public spending.
State government finances, on the other hand, may come under some pressure, as a good 5-10 per cent of their revenue receipts come from the property sector.
To that extent, their infrastructure sector spend - on rural roads, urban development projects (metro/mono-rail), affordable housing, irrigation, etc may be impacted.
"This is likely to be mitigated if the central government passes on a higher proportion of its improved finances to the states," the report said.
The sector was expecting 55-65 per cent of demand from housing (35-40 per cent rural and 20-25 per cent urban); 17-20 per cent from infra and 25 per cent from institutions and commercial realty.
Commenting on cement prices, Narayanan said, following demand volatility, we anticipate a correction in cement prices in the near term. Looking at our cost curve analysis, however, we don't expect a very sharp deterioration in cement prices on a sustained basis.
Currently, a good 30 per cent of players are not breaking even on a cash cost basis.
If this were to take into account the recent spike in fuel costs of both pet coke and imported coal, at current prices over 43 per cent of the industry would not be at break even.