The beverages which include exotic flavours such as Cham, White Coffee and Hazelnut, are priced at "affordable" rates that target a large market of coffee and tea lovers, a company official claimed here.
Initially, brought in on a small scale, flavours such as Mocha, Tiramisu and a few more, had earned a fan following in Chennai, Vanitha Ramasamy, one of the partners of Cha Food and Beverages, said.
Based on the response in Chennai, a wider range of products were launched in Tamil Nadu, the coffee capital, she said.