Inaugurating a national festival on agriculture and orange here this afternoon, Fadnavis asked, "Why has our farmer become a pleader?" He then himself replied "it was because he did not resort to change, did not adopt modern technology and did not experiment."
"If our farmer is to be affluent again, this must change. Unless the traditional farming is blended with modern technology, the lot of farmers will not improve," he said.
"Now when we levied surcharge on liquor, cigarette to raise funds to meet the drought situation, they are critical of our decision. But when they were in power why didn't they see farmers' plight?" he asked.
The BJP-led Government will not rest till it makes farmers prosperous once again, he said.
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"Farmers must get the benefit of research, but that is not happening," he said.
The Chief Minister said Israel has set a model before the world in agriculture despite being a rain-starved country.
"This it could do because the farmers there adopted modern technology and undertook various experiments and shared the success with others," the CM said.
"Our orange is a good table fruit and for its global marketing it is necessary to create an export arrangement. We have decided to send orange containers to Bahrain, Singapore, Dubai this year," he added.
He also agreed to set up an orange juice processing unit with Government funding in Morshi in the district, but stated it would become viable only if it was marketed under some brand name.
Fadnavis said he has asked top officials to contact big names like Pepsico to market the orange juice.
"If any global brand shows interest, we will not hesitate to bring them to our state by offering concessions," he said.