Sources told PTI that after noticing that many TV channels were telecasting programmes which appeared to encourage superstition, the Information and Broadcasting ministry had issued an advisory to broadcasters last week.
In its advisory, the ministry said that were advertisements in which unsubstantiated claims were made about products which the general audience could easily believe as truth.
"Such advertisements or advertorials are, therefore, not only misleading, they also appear to encourage superstition and blind belief among the viewers," the ministry's advisory said.
The I&B ministry further added that the telecast of such content on TV amounted to gross violation of the Advertising Code contained in the Cable TV Networks Rules, 1994.
It said that as per rules advertisements should not contain any references which are likely to make the audiences believe that the product or any of its ingredients have some miraculous or super natural property which it is difficult to prove.