The 29-year-old singer, who was photographed leaving a restaurant here with Holloway, has been linked with someone for the first time since her split from footballer husband Ashley Cole, reported Sun online.
"It's early days but they are an item. It's going well. They really like each other," a source said.
Cole met with US dancer Holloway when he appeared alongside her as she performed her single 'Promise This' on 2010's 'X Factor' live finale.