The former "X Factor" judge has previously refused to comment that she and her boyfriend, One Direction star Liam Payne, were expecting a baby, although she had been pictured at an event with a noticeable bump on display.
Cheryl, 33, wears a figure-hugging dress and holds her hands underneath her stomach in the campaign image alongside the likes of Helen Mirren and TV personality Katie Piper, reported Daily Mirror.
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