The comments come a week before the country convenes its second "World Internet Conference", an event whose version 1.0 last year was greeted with derision by many who questioned China's motives.
The conference is part of China's push to sell the idea of "internet sovereignty", a concept that stands at odds with a vision of the Internet as a free and open global commons.
China censors online content it deems to be politically sensitive, while blocking some Western media websites and the services of Internet giants including Facebook, Twitter and Google.
Through its Internet controls, China strives to "manage well the relationship between freedom and order", Lu Wei said during a press briefing in Beijing ahead of the conference.
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"Freedom is our goal and order is our means," he said. "Freedom without order doesn't exist."
The idea is one China has studied from "developed countries in the West" Lu said, adding that "there isn't a country in the whole world where Internet content isn't managed".
An October report by the American pro-democracy think tank Freedom House found that China has the most restrictive Internet policies of 65 countries studied, ranking below Iran and Syria.
Nonetheless companies such as LinkedIn have agreed to censor their content in exchange for access to the country, while Facebook and other banned companies have lined up to offer the hand of friendship to China's top leaders.
When President Xi Jinping visited the US in September Lu appeared along with the head of state in the front row of a "family photo" of America's tech giants, including Amazon's Jeff Bezos and Facebook's Mark Zuckerberg.