The Central Commission for Discipline Inspection (CCDI) posted an article on its website yesterday that described findings from its two-month-long probe of the ruling Communist party's propaganda department, which began in February.
Leaders in the department did not feel a sufficient sense of responsibility for undertaking ideological work, the piece cited CCDI member and investigation spokesman Wang Huaichen as saying.
Art was not directed clearly enough towards socialist aims and political thought not emphasised enough in universities, he was quoted as saying.
Wang called upon the department to make propaganda appear more valid by enhancing its attractiveness and appeal, it said.
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The Communist party tolerates no opposition to its rule and newspapers, websites, and broadcast media are strictly controlled. An army of censors patrols social media and many Western news websites are blocked.
President Xi Jinping reminded top state media outlets to "strictly adhere to the orders of the Chinese Communist Party" during a series of high-profile visits to their headquarters in February.
Since he came to power in 2012, Xi has overseen a crackdown on dissent, with hundreds of lawyers, activists and academics detained and dozens jailed.