China is trying to establish a "new world media order" to prevent and counter criticism, a project that threatens press freedom globally, watchdog Reporters Without Borders (RSF) warned in a report released Monday.
Communist authorities in China strictly control the flow of information to citizens, including through the "Great Firewall" which blocks access to websites and content deemed inappropriate by the state.
But the bid to regulate information is not limited to China, and RSF said Beijing is "exporting" its methods of censorship and control of information to other countries.
"Through its embassies and its network of Chinese culture-and-language Confucius Institutes, China no longer hesitates to harass and intimidate in order to impose its 'ideologically correct' vocabulary and cover up the darker chapters in its history," according to the report.
Beijing's methods to exert influence beyond its borders include "lavishing money on modernising its international TV broadcasting, investing in foreign media outlets, buying vast amounts of advertising in the international media, and inviting journalists from all over the world on all-expense-paid trips visits to China", RSF said.
"The Chinese government has made headway in shaping a more favourable public opinion of itself worldwide, through soft power and common political and business interest," said Lo Shih-hung, communications professor at Taiwan's National Chung Cheng University.
"The results are quite evident... Many countries... are reluctant to ask China too many hard questions or pressure the Chinese government."
"It is a new media order which the journalist works for the state not for the citizen."
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