The Commercial Aircraft Corporation of China (COMAC) plans to first target the Chinese market, before moving on to Southeast Asia and Africa, said Lu Zheng, deputy general manager of sales and marketing.
The C919, a COMAC-built 168-seater passenger plane, will likely be cheaper than equivalent models by its closest competitors, Lu told reporters on the sidelines of the Singapore Airshow.
The company is hopeful that it will obtain Chinese airworthiness certification for the plane in three to four years.
"Our main audience is the China market, but we are exploring opportunities overseas," he added.
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The narrow-body jet represents nearly a decade of effort in a state-mandated drive to reduce dependence on European consortium Airbus and US aerospace giant Boeing.
The C919 has a range of 5,555 kms.
The Airbus A320 at list price is USD 101 million with a range of 6,500 kms, and the Boeing 737 MAX 8 has a list price of USD 117.1 million and a range of 6,570 kms.
COMAC has already received 785 orders for the C919, including 34 orders from overseas, including Germany and Thailand, he said.
China is a huge battleground for Boeing and Airbus, with Chinese travellers taking to the skies in ever-growing numbers.
The Chinese travel market is expected to surpass the United States by 2024, according to the International Air Transport Association.
But aviation analysts have said Shanghai-based COMAC has a long journey ahead before it can challenge the lock held on the market by Boeing and Airbus.