With a takeoff weight of more than five tonnes, Zhongxing-9A was launched from the southwest Xichang Satellite Launch Centre today.
Abnormal performance was identified during the third phase of the rocket launch, according to the China Aerospace Science and Technology Corporation (CASC).
The exact reason for the failure of Zhongxing-9A, launched from the Long March-3B carrier rocket at 12:11 AM, is under investigation and related parties are taking measures to address the problem and send the satellite into the correct orbit, state-run Xinhua news agency reported.
The solar panels and communication antennae, however, have been deployed and the satellite system is operating under normal conditions, CASC said.
The Long March-3B has been one of the main carrier rockets for China's high-orbit launch missions.
Zhongxing-9A is the first China-made satellite for live radio and television broadcasts.