China's film regulator said in a notice posted on the internet today that the policy is intended to promote specific movies at special times to create a "people's theatre front," a throwback to language used during the era of Mao Zedong.
China, the world's second-biggest film market, saw movie ticket sales rise 13.5 percent last year to over $8.6 billion.
Chinese-made movies accounted for 54 percent of ticket sales, with baldly nationalistic action thriller "Wolf Warrior 2" topping the box office.
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