"I think the dress was utterly ugly. The opening ceremony should be one of the best occasions to display China's soft power and creative fashions, but dressed in the uniform our sportsmen look like cheap restaurant waiters and waitresses," state-run China Daily quoted Chen Cheng, a netizen from Beijing as saying.
Yin Zhengsheng, a professor of art and design at Tongji University in Shanghai, said the uniforms worn at international events such as the Olympics represent a nation's image.
Facing an overwhelming criticism vilifying the uniforms worn by the Chinese team at the opening ceremony of the Rio Olympic Games, Ye Chaoying, the designer reposted an article called "The Hottest Dish" on his account on WeChat, a popular social-networking platform, which likened the red-and-yellow team uniforms to a well-known Chinese dish -- scrambled eggs with tomatoes -- which has now become synonymous with the team's uniform.
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"By combining more than 1,000 designs that Hengyuanxiang collected globally, I designed eight different styles, and the red-and-yellow version was finally chosen," Ye said.
To his surprise, he has been taunted, slandered and even threatened.
"I suffered a human flesh search (concerted attacks on social media) and strangers have phoned me at 6 am, calling me the 'sinner of the nation'," he said.
"The red-and-yellow was chosen by the nation's decision-makers, but it seems many young Chinese netizens disagreed," said Lin Jian, a fashion columnist in Shanghai.