Choice Broking launches Investica,mutual fund web-app platform

Choice Broking, a Choice International Limited group company today said it has launched Investica - a web-app platform to facilitate individual investors to seamlessly deploy their savings into mutual funds schemes online.
"We, at Choice Broking, have initiated Investica keeping the interest of the 5.28 crore individual investors of mutual fund schemes in mind as also to aid them in decision making with appropriate tools," Choice Group managing director Kamal Poddar said in a statement here.
"Amid the rapidly growing industry of mutual funds in India, the Individual Investors accounted for a whopping 46.5 per cent of industry's assets as of April 2017.

Investica expects to capture 20 per cent distribution market share of this online individual investors' pie in the coming 3 years primarily in the top-15 cities' distribution segment," said Ajay Kejriwal, President of Choice Broking.