This enables the customers to reinstate a lapsed policy and pay their premium online, thereby, making the complete process convenient, faster and effortless, the private insurer said in a release here.
"The online revival facility has been designed keeping in mind the demanding lifestyle of customers. There is a tendency of not reviving the policy because you have to go to the insurer's office. This revival facility makes the process convenient for our valued customers and provides an immediate solution. It will also help in increasing persistency," CHOICe Chief Executive Officer John Holden said.