In a bid to raise awareness of child abuse, the new campaign from YGap sees men painting one fingernail for a whole month, to symbolise that one in five children suffers from abuse or violence before the age of 18.
"I just signed up to the@YGAP @polishedman campaign! One in five children fall victim to physical and/or sexual violence, before they turn 18. That's one too many.
"For the month of October, I'll be painting one nail to represent this statistic and raise awareness and funds to end violence against children. Sign up today at ww.Polishedman.Com and donate !#polishedman," the "Thor" star posted on Instagram.
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