Shares of ITC zoomed 9.91 per cent to settle at Rs 325.10 on BSE. During the day, it jumped 10.54 per cent to Rs 327.
The stock was the biggest gainer among the Sensex and Nifty blue-chips.
Other cigarette stocks also attracted buying, with Godfrey Phillips surging 9.86 per cent, VST Industries 3.03 per cent and Golden Tobacco 2.82 per cent.
In the previous session also, cigarette stocks recovered after falling sharply in intra-day on the excise duty hike announcement.
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The broader market also saw hectic buying, with the Sensex surging 777.35 points to end at 23,779.35.
Excise duty on cigarettes was yesterday hiked for fifth year in a row as the government continued the crack down on consumption of tobacco and allied products.
"To discourage consumption of tobacco and tobacco products, I propose to increase the excise duties on various tobacco products other than beedi by about 10-15 per cent," Finance Minister Arun Jaitley said while presenting the Budget 2016-17.