A Wechat account was launched at a ceremony attended by Prakash Gupta, Consul General of India in Shanghai, Sujit Chatterjee, Chairman designate of the Confederation of Indian Industry (CII)-IBF China, Madhav Sharma, Head of Greater China and Chief Representative, CII China and Ravi Shankar Bose, Director of Fugu Mobile which provided the software backup.
"The launch of the CII - IBF Wechat App is a unique initiative of CII-Shanghai, which aims to bring together leading Indian industries in China on one common electronic platform," Gupta said at the function held at the Consulate General of India in Shanghai.
Chatterjee, who is also President, Tata Consultancy Services, China said "The CII IBF We Chat App is a great platform to stay up-to-date with the latest industry news and trends in China. It provides a meaningful opportunity for India and Indian companies to market themselves to the larger consumer group in furthering their commitment to the Chinese economy".
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Sharma said: "It will showcase CII-IBF Members business interest in China leading to greater businesses, highlightopportunities for Chinese businesses in India under the Make in India initiative, highlight some of the latest policy updates, business development events both in India and China".
"I believe that this platform will help build greater two way communication between businesses ", a CII statement quoted him as saying.
"The CII India-Business Forum aims to promote Indian business interests in China through collective approach. The CII-IBF also platform for members to meet with Chinese companies interested in doing business with India, Think Tanks, universities and other policy organisations of China. The forum also works in showcasing India and Indian industry, thereby building "Brand India" in China", it added.