"Coal production is the most important performance criterion and primarily focus should be on taking it to a higher trajectory," Bhattacharaya said in a letter dated October 19 to the CIL employees.
"We have the requisite technology and proficient professionals in handling it. Our efforts should be to raise production levels in sync with the targets," he said.
Stressing upon the need for suppling quality coal, Bhattacharaya said that it is as essential as providing the requisite quantity.
Sizing, washing and correctly grading the coal supply are primary tasks before the PSU and these ingredients are simply non-negotiable , Bhattacharaya said.
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"However, safety has to be a priority concern in all our operations. In quest of enhanced production, safety of miners, mines and machinery should never be compromised," he said.
The government has set an ambitious one billion tonnes of production target for CIL by 2020.
Coal and Power Minister Piyush Goyal had earlier said CIL will produce at least 50 million tonnes (MT) more coal in the current fiscal than the last financial year.
He had said that last fiscal, CIL added 32 million tonnes, more than the cumulative growth of four years.
CIL achieved an output of 229.54 MT in the first six months of the current fiscal, missing its target of 235.49 MT.
Coal India's output target for the current fiscal stands at 550 MT as against the recorded figure of 494.23 MT last fiscal.