Led by the CISF DIG and chief of the aviation security group at the Mumbai airport, K N Tripathy, over 200 personnel from the force cleaned some 1.5 km stretch of the Juhu beach during one-and-a-half hour long exercise, CISF said in a statement.
As a part of the implementation of the Swachha Bharat (Clean India) Mission, the government has launched a campaign -- 'Swachhta Hi Sewa', which is being observed from September 15 to October 2 throughout the country.
The CISF personnel also displayed banners and distributed pamphlets to the morning walkers and joggers thronging the beach to promote the campaign, it said.