The healthcare solutions will target 16 million households. They combine financial protection and health & lifestyle management support for non-communicable diseases such as hypertension, diabetes, heart disease, cancers and tumors.
According to McKinsey, India's health expenditure stood at around Rs 3 lakh crore, of which out-of-pocket spends contributed to a high 61 per cent of total health care expenditure.
"The higher out-of-pocket expenditure of around 61 per cent incurred by consumers to address medical and health needs, coupled with around 38 per cent of emerging affluent without health insurance, demonstrates the potential to serve this segment," Kartik Kaushik, Deputy Country Business Manager, Global Consumer Bank, Citibank India said.
India's health insurance premium market grew 16.57 per cent to about Rs 15,700 crore in FY 2012/13, according to Insurance Regulatory and Development Authority, indicating a low level of penetration relative to health expenditure.