"As a musician, I believe that my early exposure to classical (Carnatic) music and then just living in a city like Mumbai, where I was exposed to so many forms of music... Have played a very important part in influencing my musical aesthetics," Mahadevan told PTI.
"I believe that classical music comes through listening and practice and it can be fun both for the singer or performer and the listener or audience, as long as the performer is taught to recognise the pulse of the audience," he said.
Artist Aloud will be promoting and distributing the content through their distribution channels, including online and on ground platforms.
"The intent behind starting the academy online was to allow students who are far and wide and do not have access to good teachers, a chance to learn our traditional classical music," Mahadevan said.
"I also wanted the new generation to be aware of the beauty of these forms of music and make it available to them in a format that would be fun, engaging and appealing."
"Through the academy, I would want to ensure that the students listen to a lot of music, regardless of the genre. The academy believes that more than 50 per cent of learning music can be and should be achieved through 'listening to music' and the rest through other forms like teaching, structured learning, practice etc," Mahadevan said.
The academy operates its classes round-the-clock in over 47 countries across 18 geographic time zones to allow students to pursue their passion for music from the convenience of their homes. It offers over 290 courses and has delivered more than 38,000 virtual classes.
You’ve hit your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app