Clay Craft launches 400 new product ranges

Ceremic tableware manufacturer and retailer Clay Craft today launched 400 new product ranges in Fine Bone China here.
The group, generating Rs 200 crore revenues per annum in household, institutional, retail and hospitality segments, also announced its growth target to achieve 35 per cent growth year-on-year.
"We are focusing on growth strategy and target to achieve 35 per cent annual growth and plan to introduce our products in 14 more countries," Rajesh Agrawal, MD Clay Craft, told reporters here.
He said the company's products were presently available in 22 countries across the globe.
"We are currently growing at 35 per cent annually and target to maintain the same in next five years.

The company has more than 150 channel partners and with the recent acquisition of marketing and branding rights of one of the largest fine bone china brand, Jaipur Ceramic Pvt ltd, we are planning to increase our presence globally," he said.

Introducing the new range of products in new shapes and designs and colours, he said that the products were available in the market during the coming festival season.
Agrawal said the group recently launched 'The Chai Collection' as a part of its new introduction this year and the range included products ranging from niche premium tea-coffee serve-ware to the daily household segment consisting of coffee mugs.

The group makes its products available through a network of 12,000 retail counters and over 150 channel partners.