"To encourage the voting among youths, the initiative was taken. The discount of 20 per cent on retail outlets here will be available from April 17 to April 25," Bharat Agarwal, Director Clay Craft India, said today.
The company has collaborated with CII with its 'Show the Ink, See Prices Sink' campaign.
The voter on Election Day or after within a stipulated timeframe can go to any of the brands stores that are a part of the campaign and avail discounts, deals, offers by showing his/her inked finger, Agarwal said.
"20,000 pieces were made available as part of our campaign for the election awareness in the last few days," he said.
Polling in Rajasthan will take place on April 17 and April 24.