The drive was jointly launched by ENC, Coast Guard and various government organisations.
The Vice Admiral also praised Greater Visakhpatnam Municipal Corporation (GVMC) for initiatives taken to make the city clean and green city.
Themed 'Fighting for Trash Free Seas', the drive aims to educate and inculcate among people the necessity of keeping the beaches clean and of safeguarding environment.
District collector Praveen Kumar and GVMC Commissioner G Harinarayana were also present at the event.