It's here that his campaign is going house to house to cut into Hillary Clinton's advantage with Latino voters.
The oversized painting of the silver-haired Sanders was created by local artists.
Perched in a front window, it's a centerpiece in an art gallery-turned-unofficial campaign office, where owner Mercedes Hart displays an array of T-shirts, lapel buttons even pink underwear bearing the Vermont senator's name.
Out front, Sanders campaign workers have set up a table to register voters and organize volunteers, who will go out to knock on doors and stuff mailboxes with campaign literature.
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Visitors to her gallery are greeted by a sign above the door featuring a clenched fist and the slogan "Viva Bernie." It's just one snapshot of the tough Democratic presidential campaign playing out in the nation's largest state before the June 7 primary, even as Clinton appears to have a near-lock on the nomination.
A come-from-behind win for Sanders in California a Clinton stronghold and home to 1 in 8 people in the US would end the former first lady's campaign with a thud, allowing Sanders to refresh his argument that he's the party's best chance to defeat Republican Donald Trump in November.
It would still, though, almost certainly leave him short of the delegates needed to catch up to her. The New Jersey results alone may put her over the top June 7.