'Mi Labharthi' (I am a beneficiary) is the ad blitzerkreig launched by the BJP-led NDA government on the completion of three years in office last month.
The campaign, which showcases citizens saying 'Mi Labharthi' of the government schemes, is marred by the claims over its authenticity.
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Thackeray, whose party shares an uneasy relationship with the BJP in the government, also appealed to people to vote for the Sena if they want "real" change to happen.
"People voted for the change expecting something good will happen in the state. The government got changed, but people's plight remained same. If you want a real change then vote for the Shiv Sena. I will not become chief minister but one day I will make a Sena worker the chief minister of the state," he said.
Thackeray reiterated that his party will take to streets if farmers' problems are not resolved in a democratic manner.
"In last three years, the condition of Maharashtra has worsened. The drinking water schemes sanctioned during the Shiv Sena regime in 1995-99 are still not completed," he said.