CMS Asia's 4th edition on May 4-5

Content Marketing Summit Asia, an annual event to grow content marketing ecosystem is scheduled to be held on May 4-5, which will bring together close to 50 C-suite speakers under one roof.
Some of the keynote addresses will be Pepsico Chairman and CEO D Shivakumar, GE Healthcare's CMO Stuti Shukla, Myntra's CMO Gunjan Soni, film critic Anupama Chopra and LinkedIn UK's CME Lead Katrina Neal.
There will also be a specific B2B Content Marketing workshop being planned by LinkedIn on both the days.
"The kind of partners we have this year gives us more confidence to deliver a truly international conference, which is already the largest in entire APAC region," RP Singh, Chairperson, CMS Asia said.

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Niki.Ai, Zen Mobiles partner to enable smart shopping on chat * AI startup Niki.Ai and Zen Mobiles have partnered to provide a simple, fast and intelligent shopping experience for customers.

Through this, Zen Mobiles aims to provide an integrated services marketplace for users.
This will enable Zen Mobiles to enhance their customer experience, improve customer engagement, and monetise customer base.
Rrave launches yoga outfits for women
* Apparel brand Rrave today launched a collection of outfits aimed at women yoga enthusiasts.
"From perfect fit to support, style to comfort and control to breathability, Rrave has it all. It caters to the needs of workout enthusiasts without getting them to compromise on any aspect of fashion or fitness," said Roopcee Jain, Co-founder and CEO of Rrave, whose garments will be available in e-commerce mode to begin with.

"What we want to say is that if you want to do yoga, then you need specialised garment. At present, what we commonly find in the market is that there is no yoga legging, yoga pants etc," she told reporters in Chandigarh.
"We are trying to get some fashion element into the market, get more functional garment. At present, people are using the same garment for going to gym, for running, for walking and even for dancing," she pointed out.
Jain said the company has an e-commerce website and one can buy the garments, which are exclusively for women, online.

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SAP India conducts GST awareness campaign * Business software solutions provider SAP India is conducting a campaign across the country to make businessmen aware of the new tax regime GST.
Neeraj Athalye, head of the drive at SAP India, said that the firm is conducting road shows and awareness campaign for the industries to prepare them for GST.
During an event in Jaipur, Athalye said implementation of GST will lead to economic growth and push Digital India.
Tax levy and administration will be simplified due to the GST which will lead to transparency, he added.