"International coastal clean-up day is observed every year by millions of people all around the world on every third Saturday of September," the statement by Defence PRO said.
"In India, Indian Coast Guard coordinates this event. In Gujarat, Coast Guard Regional Headquarters, Gandhinagar has coordinated this under the guidance of Inspector General (IG) Kuldeep Singh Sheoran of Coast Guard Region (North-West) and Deputy Inspector General N K Kaul at Porbandar coast," the statement said.
It added that the coastal clean up event aims at creating awareness among general populace on the detrimental effects of litter on our marine environment and significance of clean sea for marine flora and fauna.
The main aim of this event was to spread awareness amongst general public about the importance of clean sea and beaches, it said.